Stella's Kids

For Stella McCartney conquering the world of fashion isn't complete without tackling kids fashion as well. Being that she is a mom, I guess it makes sense that she'd want to get into the arena of kids clothes. She's had design deals with Adidas, LeSportsac and H&M and now she's falling into the Gap. Has she been talking to Kanye? Anywho, the line is expected to launch in November with a limited edition collection carried in only select GapKids and babyGap stores throughout the U.S., U.K. , Canada, France, Ireland and Japan. If you happen to not live in any of these countries, you can also catch the kids garb online. Talk about global domination! Of the line, McCartney says, "For years now I've wanted to create a collection for kids, it's something I've often been asked about. I believe that kids clothing should be more accessibly priced, which is particularly important at the moment given the current climate. It's really exciting for us to do a boys and girls collection for the first time."


photo via mediabistro.com/unbeige

The Hills Have Clothes

I'm not sure how they do it. I really need the playbook. You star on a reality show or two and opportunities seem to fall in your lap. Maybe that's just what it looks like on the outside. Case in point, Lauren Conrad, formerly of the Hills fame is partnering with Kohl's department store for her own exclusive line, LC Lauren Conrad. This comes on the heels of her announcement that she's taking a break from her original line before re-launching it overseas in 2010. As for her Kohl's line, she's been working with the retailer for almost a year to create "California-inspired" t-shirts, dresses and jeans. This line will reportedly have price points between $20 and $60. Look for the pieces in stores this October in select Kohl's stores. If it does well, it will be picked up by the remaining Kohl's department stores. I don't know... the formula seems to be appear on reality show and opportunity comes knocking. Am I way off on this one?

photo via fashionista.com

M.W. at H & M

How much and one girl take?!?!? First, I told you about perky designer Betsey Johnson hitting H&M with a new line. Well, make room for more! Uber U.K. designer, Matthew Williamson is expanding his empire. He's joining the long line if my fave designers to put together a budget-friendly line. The line will be sold by fashion retailer giant H & M. The madness happens this spring and I can't wait! I got a glimpse one of the pieces from this sexy line and it is sooooooooo good! The dress I saw looks much like the one Lindsay Lohan is wearing above. It's a sequined silk dress that will retail for $249. I know, that's not exactly "affordable" but the other pieces start at a very affordable $25! Look for the collection to hit H&M in mid-April.

via people.com