Soup's On

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Tuesday, April 28, 2009

The Hills Have Clothes

I'm not sure how they do it. I really need the playbook. You star on a reality show or two and opportunities seem to fall in your lap. Maybe that's just what it looks like on the outside. Case in point, Lauren Conrad, formerly of the Hills fame is partnering with Kohl's department store for her own exclusive line, LC Lauren Conrad. This comes on the heels of her announcement that she's taking a break from her original line before re-launching it overseas in 2010. As for her Kohl's line, she's been working with the retailer for almost a year to create "California-inspired" t-shirts, dresses and jeans. This line will reportedly have price points between $20 and $60. Look for the pieces in stores this October in select Kohl's stores. If it does well, it will be picked up by the remaining Kohl's department stores. I don't know... the formula seems to be appear on reality show and opportunity comes knocking. Am I way off on this one?

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